Black is chic

November 18, 2012 § Leave a comment

No. Chanel black is chic.

I won’t talk about the Inevitable. Although I loved the idea. A legendary women fragrance, a man for ambassador and the ad, just the voice as a background. However I have been disappointed by the film. What a shame. The story was brilliant.

But Chanel is still Chanel. And again, I have been charmed.

*Through black…Light revealed.

The Chanel black has always this unexpected impact. It is powerful, imposing, authoritarian and at the same time it is embracing, captivating.

What is incredible is that this ad is obviously about a perfume – the Coco Noir bottle is there – but we can not smell the fragrance, we can not see the fragrance and yet we can almost feel it. We can feel the brand. We are experiencing it.

So Chanel. Inevitable.

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